American promotional giant Top Rank have announced that they will continue to target the Chinese market as they begin to work on a new weekly TV show for the Chinese audience.
The promotional outfit headed by Bob Arum have been the first big Western promotional company to really try and tap in to the Chinese boxing market, something they've done by promoting shows in Macau. Those shows, which have features 2-time Olympic champion Zou Shiming, Macao''s promising Kuok Kun Ng and Hong Kong star Rex Tso, have shown that there is a market for being in China even if the audience isn't excatly in-tuned with the nuances of the sport.
The show is expected to feature some interviews and some recorded action and act as both a promotional tool for Top Rank and an educational tool for the Chinese fans who are perhaps not as clued up on the sport as other fans.
The show, which will be distributed through local channels, will be an hour long and begin airing in May with Shiming's wife, Ran Yingying, as the host of the show.
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