Sportswear giant Puma have announced that Indian female amateur boxing star Mary Kom, one of the faces of female boxing, has become their new ambassador for women's training in India. The fighter has signed a 2 year deal with the German clothing giant.
The fighter will be one of the key faced in their marketing campaigns in India and will be a key figure in helping them grow in the country.
Abhishek Ganguly, the managing director or Puma India, stated:
"We are very thrilled to welcome Mary to the Puma family. She is going to take our women's category in India to the next level. She embodies the spirit of the Puma woman – determined, goal oriented, confident, and forever gunning for the next big challenge," and . "Having consistently defied all odds to achieve a wide range of records and medals, she is an idol for women all over India. With this association we want to work with Mary in achieving our vision of inspiring a much larger audience of Indian women."
The fighter will be a leading figure in the #doyou campaign, which aims to motivate women to be strong and accomplish their goals.
This is huge for Kom, and a clear sign that Puma are taking the female market seriously, putting one of the most recognisable female athletes in the country in such a power position.
This week saw the announcement that Indian female amateur boxing sensation Mary Kom would be an ambassador for the IAAF Gold Labeled "Tata Mumbai Marathon". The race, which will be held on January 20th, was given the IAAF's gold medal accreditation recently and is expected to feature around 46,000 runners, and for Kom to be associated in such a major way with the event shows that she has done much more than just become one of the most significant figures in Indian boxing, but also Indian sport.
The 35 year old is best known for her incredible success in the female World Amateur championships, having won gold 6 times in the competition, taking the top honour in 2002, 2005, 2006, 2008, 2010 and 2018. As well as her World Amateur Success she is a 5 time Asian Championship gold medal winner, an Asian Games Champion and a Commonwealth Games champion, making her one of, if not the, most decorated female amateur on the planet and also earning her the title of “Meethoi Leima”, roughly translated as "Exceptional Lady".
Kom's significance in Indian sport was summed up well by Vivek B Singh, the Joint Managing Director, of Procam International who organise long distance running in Indian. He stated "From being a legend in the world of Boxing, to being an important catalyst for the growth of sports in India, Mary Kom is an inspiration; an individual that epitomizes the spirit of Tata Mumbai Marathon.”
On her role Kom is quoted in the Indian media as saying "As a sportsperson and mother, I understand that behind every success is a story and support network. Mine not just ensured I excelled in my sport, but inspired me to Be Better! It is this sense of inspiration that connects me with the event and I am happy to be the Ambassador for the Tata Mumbai Marathon 2019"
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