Over the final two days of 2016 Japanese fans were treat to a multitude of televised boxing, with 4 cards available to watch, each headlined by a world title fight. Understandably those shows ended up with contrasting TV figures.
The stand out figures came from the December 30th show on Fuji TV. That card had it's TV ratings split into two parts. The more notableof those parts was the would title fights that saw WBO Super Flyweight champion Naoya Inoue (12-0, 10) [井上 尚弥] defeat Kohei Kono (32-10-1, 13) [河野 公平] and the IBF Light Flyweight title champion Akira Yaegashi (25-5, 13) [八重樫 東] defeat Samartlek Kokietgym (31-6, 11) [สามารถเล็ก ปูนอินทรียิม]. The viewing figures for that were the biggest of any of the end of year boxing shows and drew an incredible 8.2% of the viewing figure in the Kanto region.
The other party of that show, which featured 2012 Olympic gold medal winner Ryota Murata (12-0, 9) [村田 諒太] stopping Mexican fighter Bruno Sandoval (19-2-1, 15) and 2012 Olympic Bronze medal winner Satoshi Shimizu (2-0, 2) [清水 聡] blasting out Filipino Carlo Demecillo (6-4, 1) in 2 rounds, had 6.8% viewing figure in Kanto.
The tape delayed TV Tokyo broadcast featuring Ryoichi Taguchi's (25-2-2, 11) [田口良一] draw with Carlos Canizales (16-0-1, 13) and the anticipated rematch between WBA Super Featherweight "super" champion Jezreel Corrales (22-1-0-1, 8) and Takashi Uchiyama (24-2-1, 20) [内山 高志] drew 3.9%. The figures are better than we have seen in the past for some TV Tokyo shows but it again leads to us wondering why the channel persists in doing tape delay broadcasts in this day and age. They aimed for a prime time audience but with the results both known before the bouts the viewing figures will have taken a clear hit. Especially given that when they were broadcast they went directly up against a TBS broadcast, it was however a small increase in viewing figure from the previuous where the TV Tokyo end of year card got 3.7%.
That TBS broadcast was probably the most disappointing in terms of TV figures. This card saw Kazuto Ioka (21-1, 13) [井岡一翔] score and exciting victory over Thai teenager Stamp Kiatniwat (15-1, 6) [แสตมป์ กระทิงแดงยิม] and a huge surprise as Yukinori Oguni (19-1-1, 7) [小國 以載] defeated Jonathan Guzman (22-1-0-1, 22) to claim the IBF Super Bantamweight title. The Ioka fight drew 5.5% if the Kanto viewing figures whilst the Oguni/Guzman fight hit a less than flattering 4.2%. This was a big fall from last year when Ioka averaged 7.7% and it seems likely that TBS will have to change how they show boxing in future with a number of viewers furious about not being able to see the Oguni fight live and a number tuning into the TV Tokyo card .
The clashing in TV figures for the TBS card and the TV Tokyo card will have hurt both and it seems likely that at least one channel will change how they do things in 2017. Of the two TV Tokyo were the "stupidest" in showing both of their bouts on delay, which will have cost them, however TBS refusing to show the Oguni/Guzman fight live did seem to annoy a lot of fans and the figures suggest that fans would rather have watched the bout live.
The other televised card from the weekend was the CBC shown card that saw Kosei Tanaka (8-0, 5) [田中恒成] dominate Moises Fuentes (24-3-1, 13) to claim the WBO Light Flyweigth title.The figures for this haven't been revealed but the Kanto figures will be 0% by default at the bout was carried in Kanto, however the bout was streamed online and seemed to see Tanaka get a lot of attention afterwards, suggesting that people did watch the stream that CBC provided for free.
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