This coming weekend we'll see Naoya Inoue defending his WBA "Super" and IBF Bantamweight titles against Australian challenger Jason Moloney. We assume everyone has seen the solid looking Top Rank Poster for the bout, and the other unofficial designs floating about, and here's another official promotional image from Fuji Boxing. The image is a lot less interesting than some of the others out, and seems to be a bit plain, with the fighters and the Top Rank bubble venue, rather than playing on the Monster and his nickname. It's a bit dull, but it is focused more on their broadcast of the fight rather than anything else, and for that it works, without any bells and whistles.
On November 14th we'll see a bit of a rarity as we see a Korean Heavyweight bout between defending champion Sung Min Lee and Hyun Tae Bae, who's moving up from Cruiserweight. Sadly, for such a rare occasion the poster is rather half assed and looks really poor. Almost as if the fighters have been super imposed on a really, really dull background. Come on folk, make some sort of an effort!
On October 30th we'll see former 2-weight world champion Sirimongkol Singwancha fight for the first time in 2020 as he takes on Twaha Kassimu Rubaha in Tanzania. The poster features the two men and their flags, and the date of the event. Nothing too original here, but it's a tried and tested design, and one that works.
There hasn't been much to celebrate in 2020 though one of the few positives has been the level of match ups we've been getting, and on December 5th we get another genuine cracker as former world title challenger Dennapa Kiatniwat takes on fast rising Thai youngster Phongsaphon Panyakum. The bout pits fights from TL Promotions and Nakornluang (NKL) against each other in the main event of the December 5th WP Boxing event. The poster isn't amazing, by any stretch, but that hardly matters with such a great bout that should pretty much sell it's self. Kudos to all involved in this tremendous all Thai clash, even if the promotional image is somewhat lacking.
On October 30th we get a WBC Asian Boxing Council Continental Super Featherweight title bout between once beaten Thai Wanchana Menayothin and Thai based Moroccan Omar El Ouers. Sadly the bout doesn't have a real poster per se, but does have this rather basic promotional image, telling us who, what and when. It's better than nothing, but it's nothing particularly great.
In April 2013 Tosho Makoto Aoki won the WBC Asian Boxing Council Continental Lightweight title in the Philippines. His first bout after that saw him return to Japan to fight in a bit of a home coming bout. The event was marketed heavily around the popular slugger, despite the fact he was in a gimme. If we're being totally honest this would be a great poster for a book signing by Aoki, but we're not sure it does a great job as a poster for a boxing show.
Some bouts really filled us with excitement as soon as they were signed. One such bout was the August 2013 bout between the then WBC Super Featherweight champion Takashi Miura and mandatory challenger Sergio Thompson. This bout sold it's self. Both were tough guys, with flawed technical skills and dynamite power! And the bout lived up to expectations, genuine this was one of the best fights of 2013. The people behind the poster likely knew this sold it's self, kept the promotional image very simple and let the bout sell it's self. This was simple but effective.
When we talk about simplistic designs for a poster maybe nothing will come as simple, yet as effective and as clean as this poster, which was used for Ryota Murata's professional debut against Akio Shibata. This almost looks too boring, to not be interesting. It's too simple to ignore. It's brilliant in it's simplicity. We suspect the idea was inspired by something else, but whatever's behind it, this is genuinely sublime. Well done on keeping things simple, but very eye catching.
On August 12th 2013 fight fans at Korakuen Hall got a pretty interesting show. The main event saw Tadashi Yuba claim the Japanese Light Middleweight title, to become a 5-weight Japanese champion, whilst the under card saw an upset win for Arnel Tinampay and a match between Hiroaki Teshigawara and Kyosuke Sawada. The poster is a pretty simple design but the colour used make it feel really important. It's a mind blowing poster, but it's a really, really solid one. Well put together, and vert clean, well done to those involved.
On thing we've missed the last year or two have been the NTV shows under the "The Real: World Premium Boxing" shows, which essentially finished when Shinsuke Yamanaka's long reign as the WBC Bantamweight champion ended. In the summer of 2013 we had the 18th edition of the series, and it was a packed one with Yamanaka, Akira Yaegashi and Hozumi Hasegawa all in action. The poster gives off a premium vibe, a super show feel, and it's the sort of poster that sells a show. Solid stuff, even if there is a little bit too much text for our liking.
Every major fight needs good promotional posters. This part of AsianBoxing will try and feature some of those posters.