Former world champion-turned-promoter Hiroshi Kawashima's has rarely had great posters for his "Untouchable Fight" series. Here however we will give credit where it's due for doing something different and not featuring a single boxing image, or boxer's face on the poster. It's certainly different to the usual designs we see on posters, and we don't dislike it as such, but we're really not sure how effective it was in selling the show. Sadly we suspect it didn't do a great job of making people think of boxing or of the show it was promoting.
On November 20th we'll see fast rising Japanese hopeful Ryusei Kawaura take on Filipino foe Joy Joy Formentera in a very good looking bout between regionally ranked fighters. The poster for the bout focuses on the unbeaten local, who is seen as the protege of former world champion Hiroshi Kawashima. The poster doesn't really much to sell the show, but does make Kawaura look like a star.
On May 14th we'll see Ryusei Kawaura take on his biggest test to date, battling Renoel Pael. The poster for the show has only been released in the last day or two, but it's really poor. It's obvious they are trying to focus on Kawaura but it's poor, with too much space, and just looks terrible. A real shame given the talent of Kawaura and his potential to be a major star in Japan
On November 22nd we'll see the next show in the "Untouchable Fight" series of shows. The main bout is a really good looking Welterweight contest, as Toshio Arikawa takes on Kudura Kaneko. The poster a bit of a basic, and disappointing one, but one that does sell the main event well, even if it doesn't really sell the show.
On April 16th fight fans will see Japanese Welterweight champion Toshio Arikawa defending his title against Ryota Yada in a Champion Carnival bout. The poster for the card is a really weak one, with the main event taking up much of the poster, but the poster not really having a very professional look to it. It's a good main event, but a very weak poster, sadly.
On November 7th fight fans in Tokyo will get the chance to see a rare Japanese title unification bout, as Welterweight "champions" Toshio Arikawa and Daisuke Sakamoto face off in a battle between "regular" and "interim" champions. The poster for the show features the two main event fighters in the key positions and several under-card fighters. Sadly the poster looks a bit bland with a pretty uninspired look.
On April 17th we'll see some action at the Korakuen Hall. The show was originally set to be headlined by a bout between Japanese Welterweight champion Toshio Arikawa and mandatory challenge Daisuke Sakamoto. Understandably the poster sells the show on that bout, but sadly that contest was cancelled before the show with Arikawa suffering a broken jaw. Sadly it doesn't seem like they have re-done the poster to explain and as a result this is pretty disappointing as a poster.
On November 14th we see a Japanese Welterweight title fight as Toshio Arikawa faces former conqueror Yasuhiro Okawa in what will be Arikawa's first defense of the title. The poster is incredibly simply, with the image of the twomen along with text, but clearly shows what the card is about. It's simple but works for this particular show.
This coming Monday isn't a big day in Asian boxing though there will be a Japanese show courtesy of Kawashima. The card is a low profile one and, being honest, the poster sort of sums up the level of the show with very little excitement actually being generated by the promotional image.
(Image courtesy of boxmob.jp)
The action in March certainly heats up with a lot of fights at varying levels. Unfortunately the first few shows are at a low level, including tomorrow's "Untouchable Fight 22" which is a Japanese domestic show headlined by two ranked domestic fighters. The show isn't going to get many fans excited internationally and in fairness neither is the poster which is a very weak one and incredibly simple. The bouts are listed and the shown name is clear but unfortunately with out any actual image of a fighter we can't really say much positive about it.
Sadly a very poor one from Kawashima.
(Image courtesy of boxmob.jp)
Every major fight needs good promotional posters. This part of AsianBoxing will try and feature some of those posters.