On March 18th 2013 we got a show under the Guts Fighting banner. This was headlined by Akinori Watanabe defending his OPBF Welterweight title against Cobra Suwa. Whilst the poster makes Watanabe look like a star, the poster it's self is a bit too textual and dark. Certainly not a poster we're particularly big fans of.
Over the weekend we posted an image of a poster being used for Dangan 231 and Guts Fighting, and it was a design we really didn't think much of. This is an alternativeposter used for the show, featuring the two men in the main event, Hironori Mishiro and Yoshimitsu Kimura, as well as the fighters in the main support bout, Yudai Shigeoka and Lito Dante, as well as former world champion Ryoichi Taguchi, who will be having his retirement ceremony on this event.
We are used to posters being a bit all over there with some great designs, some awful designs, and a wide variety of things in between. However we believe this is the first time we've seen a poster for a fight look more like it was the cover of a guy porn magazine than a fight show. The bout is brilliant, the show is brilliant on paper, but the poster is dreadful and we can't see any logical reason why Hironori Mishiro and Yoshimitsu Kimura appear to be naked on this poster. A very, very odd idea, and one that seems to have over shadowed a great match up.
On Feburary 26th fight fans in Tokyo will get the next Guts Fighting card, headlined by a WBO Minimumweight title fight between Vic Saludar and Masataka Taniguchi. The poster sells the show hard on the main event, and the Philippines Vs Japan nature of that main event, whilst also including the under-card fighters on the bottom of the poster. It's nothing original, but it is pretty solid.
On September 25th fight fans in Tokyo will be able to see former world champion Hiroto Kyoguchi begin his life as a Light Flyweight, as he takes on Indonesian foe Tibo Monabesa The card also features an OPBF and WBO Asia Pacific Heavyweight title defense from Kyotaro Fujimoto. The poster features those 3 men along with a lot of text in what looks more like a magazine cover than a boxing poster. We do like it, but we really do wonder if the design is too much of a cover and not enough of a poster.
On July 27th we get one of the most anticipated Japanese domestic bouts of the year, as Japanese Super Bantamweight champion Yusaku Kuga defends his title against Shingo Wake. As well as the main event the card is pretty stacked, and has interesting under-card bouts like Takuya Kogawa battling Yusuke Sakashita, Masaaki Serie taking on Daisuke Sugita and Daiki Tomita against Kai Ishizawa. The main event is the focus of the poster and we really like it. This is a fight poster and half and really does look like we're going to be watching something special. Great job on this one guys!
On March 27th we'll get the chance to see a Japanese Super Bantamweight title fight, as Yusaku Kuga defends his title against Ryo Kosaka. The Poster for the card sells not only the fights on the show, but also on the fact that Takashi Uchiyama and Hisashi Amagasa will be involved in the card in some way. The post sells heavily on Kuga, making him look like a star, and is pretty good at selling him, more than the show. In this case however we like the design and it works well in catching the eye.
On October 20th Japanese fans get the next show form the Guts Fighting series of shows. The card is headlined by former world title challenger Hisashi Amagasa, facing off against Carlo Demecillo but features other notable fighters, including Tomomi Takano. The poster is a simple on but one full of information with details regarding the card being clearly visible, and readable for those who can read Japanese. It's simple but sells well on the star power of Amagasa.
This coming Monday Japanese fans get the chance to see two of the prettiest female boxers in the country take part in fights, in what are the two most high profile contests of the show. The main event sees Yuko Kuroki defending her WBC female title whilst in a support bout fans will see Tomomi Takano take part in an exhibition bout. The poster does focus on the two female fighters and it seems clear that they are the draw, though the poster also features the undercard fighters, including the all action Kenya Yamashita.
On February 17th Japanese fans get the chance to see the highly regarded Super Bantamweight Shingo Wake return to the ring in what is expected to be a tune up bout, against Waldo Sabu, before a world title bout in the summer. The bout has had two posters created for it, one with just Wake featured on it, and another with the under-card featured on the bottom. Both of them make it clear the shows about Wake but that was always to be expected.
Every major fight needs good promotional posters. This part of AsianBoxing will try and feature some of those posters.