On July 13th we get the long awaited rematch between WBO Super Flyweight champion Kazuto Ioka and former champion Donnie Nietes, on a card that also features the professional debut of Hayato Tsutsumi and the return of both former world champion Daigo Higa and former regional champion Musashi Mori. The poster for the event sells the card hard on the main even, but also does a good job in promoting the 3 aforementioned local fighters, who are all facing off with Filipino visitors in what is a clear Japan Vs s card. Those with eagle eyes will actually notice the flags behind the main event fighters on the post, almost hinting at the theme of the show. It's simple but effective and sells the show to the local based on the big main event and the local draws.
On August 4th former world champion Hideki Todaka will put on the latest show in his long running The Greatest Boxing series. The show, like many in the series, doesn't have a major name involved in it, but instead focuses on match ups that should provide competitive and exciting action, which has been a staple of the series. The poster looks to showcase all the fighters on the card and whilst it's not selling the show on any single fighter it does do a good job in selling the event as an exciting boxing card with a lot of action on it.
On July 28th we'll see the next Dangan All 4 Rounds show, which are generally very fun events with novices putting on short and fan friendly bouts. The poster for this upcoming show, like others in the series, is a relatively general action shot from a fight which is used as a background to try and advertise what is, essentially, a boxing show, rather than an event sold on names. It's simple, a bit basic, but something that works well for the show at hand, which doesn't have a name fighter on it sell the show on.
This coming Saturday we'll see WBC Featherweight champion Mark Magsayo make his first defense, as he takes on mandatory challenger Rey Vargas. Sadly the bout is on a PBC show, and for fans of poster PBC don't really do interesting posters. Instead we get this very basic, simple design that offers little more than the two fighters, on a black background. It's dull, uninspired and does little to sell the fight, which should be a really good one, but one that will be somewhat over-looked by casiual fans.
On July 9th we get the next show from Hachioji Nakaya promotions, and it's an interesting one in Hachioji, headlined by Jin Sasaki taking on Kotoro Sekine. The card isn't a stacked one, but does feature some interesting bouts, with a supporting contest between Hyoga Taniguchi and Seika Fukuda being the best of the under-card bouts. The poster tries to do what it can to make the event look like a festival of fighters, and is light, bright, vibrant and interesting. A solid poster for a decent, if somewhat easy to over-look, show.
Every major fight needs good promotional posters. This part of AsianBoxing will try and feature some of those posters.