We're back again with more commercial's featuring boxers. This time is maybe the most eclectic selection so far, featuring a herbal product, a Wonderboy promoting a banking product, a Monster in his underwear and a legendary along with a monkey. Yes the world is a strange place and commercials are real oddities.
Manny Pacquiao - Tolak Angin
We kick off this months look at commercials featuring Asian boxer's by returning to the face of Asian boxing, Manny Pacquiao. Here Pacquiao is promoting a herbal supplement Tolak Angin. The product is best known for being available in Indonesia, but has spread around the globe and could be purchased in the UK from Amazon at one point. The commercial is a really basic one, but one that sadly left us wondering what on earth the product is...needing us to research it. For an advert appealing to a market who knew what the product was this is great, but those who didn't know would just be confused...as we were.
Rex Tso - Standard Chartered Balance Transfer Loan
From one of the most marketable men in Asian boxing to another, with Hong Kong star Rex Tso advertising Standard Chartered Balance Transfer Loans. Yeah we were completely lost by that idea too. The commercial does little to connect Tso to the product and appears to be more of a training video until the final seconds when we see the product details on the bottom of the screen. Yeah this is just a terrible mess of a commercial. Really bizarre.
Ryota Murata - Under Armour
Japanese star Ryota Murata is another very marketable fighter and someone who has often found himself as a face of products in Japan. One of his most notable contracts has been with sportswear company Under Armour with this being one of the many commercials for the company he has featured in. Give the previous two adverts this month at least we know what he's promoting, which is a huge improvement from the Rex Tso advert. Still it's a bit boring and little more than a training video.
Naoya Inoue - Body Wild Airz
We stay in Japan as we feature Naoya Inoue walking around in his underpants! Yup this one sees the Monster advertising some underwear in what is a short but interesting advert that clearly makes it obvious what he's advertising. An advert making the product clear seems a novel here, but it's good to see Bodywild using one of the faces of Japanese boxing to sell their product, rather than just...featuring him training.
Guts Ishimatsu - ENEOS
One of the few men who always seems to be in humorous and entertaining adverts is the legendary Guts Ishimatsu. He's in another here for ENEOS, who are an oil and energy company. We'll admit we're not totally sure on what the commercial is selling us, though it appears to be some kind of loyalty card, but in reality that hardly matters, seeing the interactions here between Ishimatsu and the Monkey is brilliant. We suspect, although we could be wrong, that part of the advert is a call back to a previous Ishimatsu advert, for Ape Escape, but even if that's not the case this is still a funny advert and much more memorable than other adverts we tend to see.
So this is the 4th in our mini series looking at Asian boxers in commercials and today we do a special looking at 5 adverts that were based around food and drink, and trust there's more of these for future editions of this series. In fact it appears food and drink is probably the #1 subject for Asian fighters to advertise!
Joichiro Tatsuyoshi - Stir Fried Beef
Whilst we said food and drink was the #1 subject for Asian fighters to be involved in commercials for, we didn't say they were all good, and that's obvious here in a 1994 advert featuring Japanese icon Joichiro Tatsuyoshi. For those saw edition 2 of this series you should be aware Tatsuyoshi didn't do a great Nissan commercial, and this wasn't any better. For a guy who oozed natural charisma his adverts were terrible.
Takanori Hatakeyama - Kirin Beer
We like beer! Do you like beer? It seems that Takanori Hatakeyama likes beer! Here we see the popular Hatakeyama bringing in the laundry before the rain begins and enjoying a can of Kirin lager afterwards. This is simple, slightly comedic and essentially void of dialogue. Not the best advert but still an interesting look at Japanese commercials circa 2001...they typically weren't great.
Ryota Murata - Pork miso soup
As we've seen already some Japanese food adverts were awful, though in fairness there does seem to be a bit more polish to this Ryota Murata advert for some a Sukiya product, in fact a soup set. It's not an amazing advert but compared to the two above, it works much better in selling the product, with the product clearly on view.
Guts Ishimatsu - Sweet Gum
When a former boxer has legitimate acting roles you tend to think they can work a commercial, and Guts Ishimatsu can certain work commercials. He's been in a lot of them including this one for a sweet gum. The veteran is a natural on camera and the advert not only looks professional and works and also has a comedic element. A really solid advert for...gum... Nothing amazing, but solid.
Manny Pacquiao - Uni-Pak Sardines
Whilst Guts Ishimatsu has been in a lot of commercials, we believe that Filipino great Manny Pacquiao has been in more, and we mean a lot more. They vary in quality and humour, but the Filipino marketing teams know what they are doing with the "Pacman". Here we have an advert for Uni-Pak Sardines, and this probably the best of the food and drink adverts on this list, with Pacquiao and friends enjoying the sardines. It's light-hearted, it's silly and it's got Pacquiao not taking himself too seriously.
We bring another in our mini-series of commercials featuring boxers, and here we have an interesting mix of legends bringing us a very varied variety of products and quality of commercials.
Manny Pacquiao - Hennessy
Filipino great Manny Pacquiao was in so many adverts that it was clear some of them would be complete stinkers. We think this one for Hennessy isn't a good one. The product isn't featured at all until the final few frames and it tells us little about the product. The sense of fun Pacquiao pokes at himself in most of his adverts is gone and the whole commercial just takes it's self way too seriously.
Manny Pacquiao and Chris John - Kuku Bima Ener-G
From an overly serious advert with Manny Pacquiao to one featuring Pacquiao and Chris John selling an energy drink with tigers and dragons. This is much more the style of silly commercial we are used to seeing from Pacquiao, and it really tries to sell the product. This is a commercial that isn't taking it's self seriously and uses the people involved pretty well. We've never tried the product but on the back of this we'd like to.
Guts Ishimatsu - Ape Escape
Manny Pacquiao isn't the only Asian boxer featured in a lot of commercials. Another is Guts Ishimatsu, who's adverts really are varied from food to subscription services to video games! Here's his advert for popular Playstation video games Ape Escape, featuring Ishimatsu, and his acting chops, and a giant Ape.
Hiroki Ioka - Top Boy
Western readers will be well ahead of "Head and Shoulders" and it appears there's a Japanese product that is similar, combining Shampoo and Conditioner. That is Top Boy. Here we have a 1988 advert featuring Hiroki Ioka trying to sell the product. This is one of those commercials where the subject matter seems to come second to the people involved in what is a real 80's advert. A little camp, a little garish ans certainly not something that would help sell the product in this day and age.
Yoko Gushiken - Ishigaki Memorial Park
Someone who has done quite a lot of adverts over the years is Japanese legend Yoko Gushiken. Sometimes they really don't make the most of his ability to catch the eye, but this one does, as we see a lot of Gushiken, or is that Gushiken's, singing and trying to entice people to Ishigaki Memorial Park. This is silly, daft, and shows Gushiken having some fun. A simple but effective commercial!
After having had fun in January with our first look at boxer's in commercials we've decided to make it a mini-series. Today we look at 5 more featuring fighters from Japan, the Philippines and Indonesia, including some genuine legends of the sport...and someone who wasn't such a big legend.
Tomomi Takano - Laudarin'
We started the first one of these with a Tomomi Takano advert for a kitchen spray so we though we should show Takano in another advert, this time for a fabric softener...yeah Japan should be ashamed, and so should the guys watching this one multiple times. We'll admit it made us somewhat interested in the product and we found out Takano actually did two adverts for the company, this one and one with her in a dress heading for a night out.
Joichiro Tatsuyoshi - Nissan
As the biggest name in Japanese boxing for much of the 1990's we were surprised to not find a lot of Joichiro Tatsuyoshi adverts. What we did find was an anti-bullying message, after the fighter had been bullied as a child, this short advert for Nissan from 1995 and one other, for a beef product. It really is odd how little marketers seemed to use the charismatic Osaka.
Koichi Wajima - Boxer's Road 2: The Real
One thing we never expected to come across was a Koichi Wajima advert for a video game, especially not in the 00's when Wajima was into his 60's! But here were are with Wajima being featured in an advert for a PSP game "Boxer's Road 2: The Real". The game was a boxing game featuring over 100 professional fighters and 77 gyms. Sadly the game doesn't appear to have made the jump over to the West, but you never maybe Boxer's Road 3 could do so, with the attention the Japanese scene is now getting...we can hope right!
Chris John - Extra Joss
One man who was in a lot of adverts in Indonesia was Chris John, in fact he was in a lot with Manny Pacquiao. Here is John trying to show the effects of Extra Joss. From a quick glance on wikipedia Extra Joss is a health drink, that is typically sold in powder form, and required the addition and was originally aimed at the less economically well off in Indonesia, hence coming as a powder.
Manny Pacquiao - HP Touchpad
We've just mentioned that Chris John did a number of commercials with Manny Pacquiao, and here's one Manny did by himself. In fact the sheer number of commercials Pacquiao did could have filled a number of these articles by himself, and they are incredibly varied ranging from shoe stores to drinks, to sardines to this, for the HP Touchpad. This sees the Filipino legend poking fun at himself a little whilst also showing off the product. Simple but effective.
We know we'll get some stick for having the legendary "Pacman" so low on this countdown, and we understand that their will be some backlash, but bear with us whilst we explain why Manny Pacquiao fails to break the top 3.
Let us start by saying that official results were a key part of the criteria we used, not the media and consensus results, but the actual, official results. With that in mind Pacquiao has gone 12-4 (1) for the decade. Their can be debate about his losses to Timothy Bradley and Jeff Horn, the official results show losses, just like they show a win for his third bout with Juan Manuel Marquez.
By it's self those numbers only tell half a story, but when we figure out who some of those wins have come against things begin to stack up against Pacquiao. Wins over Joshua Clottey, a 39 year old Shane Mosley, Brandon Rios, Chris Algieri, Jessie Vargas, Lucas Matthyse and even Adrien Broner, don't really leave us with a fighter of the decade resume. Wins over Keith Thurman, Timothy Bradley, Juan Manuel Marquez and Antonio Margarito are however excellent, it's just a shame there is such a drop off between his top few wins and the rest.
Also the fact Pacquiao's performance, for much of the decade, felt like he was dialling it in didn't help. There was certainly fights where he looked brilliant, but the wins over Mosley, Algieri and Rios seemed very much like a guy who was missing his top gear. As did his loss to Jeff Horn, where he only managed to put his foot on the gas for a few rounds.
The fact Pacquiao beat Keith Thurman in 2019 was amazing, but the fact he hadn't managed that level of performance through the decade did come back to bite him here in our rankings.
Had this list been compiled on what a fighter had done since the year 2000, or from 2000 to 2009, Pacquiao would have topped the list. That was the decade where he planted himself on the boxing world, won world titles from 122lbs to 147lbs, and took out hall of fame level competition regularly. That was the decade where he smashed Marco Antonio Barrera, broke down Erik Morales, battered Miguel Cotto, destroyed Ricky Hatton, and crushed Oscar Dela Hoya. During that same decade he went 23-1-2 (20). Comparing the two decades it's remarkable just how different Pacquaio and his performances where.
Although no where near as impressive as he was in the previous decade Pacquiao continued to entertain, score notable wins and, even at the age of 40, proved he was still one of the top fighters in the world. His 2019 win over Keith Thurman was incredible, and earlier in the decade, when he beat Antonio Margarito, it was impossible no to be impressed. Sadly though too much of the decade was spent fighting faded forces or less names to push Pacquiao further up this list. He is however, strengthening his legendary status with every win.
Boxing might be the sweet science but, if we're all being honest, it's also a fight. Due to it being a fight we of course love the true fighters, the ones who come to the ring with the intention of stopping their opponents and are willing to do all they can to finish a fight early. In this feature we're going to take a look at 10 of the most fun to watch Asian fighters. Some fighters you will be familiar with whilst others you may not be too aware of, one thing is for certain however, these men mean business every time they step in the ring.
-Wanheng Menayothing-Intelligent pressure fighter, even though he lacks lights out power he is great fun to watch
-Akira Yaegashi-A real warrior who is coming to the end of his career though will always go out on his shield and give fans good value.
-Takuya Kogawa-A warrior through and through. Though he lacks power he does enjoy a tear up and is scarcely in a dull fight
-Suguru Muranaka-Another warrior who enjoys a tear up and is more than happy to let his hands go despite not being a note puncher.
-Knockout CP Freshmart-With a name like “Knockout” you already know he's looking for the stoppage every time.
-Rex Tso-Like many featured above this man from Hong Kong is flawed but that's what makes him so much fun with every fight being a war
-Kyoo Hwan Hwang-Korean teenage has got ability though often lets his "Korean instinct" kick in and turns every fight so far into a slugfest
This past week saw Boxnation publish an article on the biggest punchers in the sport. The article whilst having solid selections overall did seem to have a general "main stream" bias with only several of the fighters being somewhat unproven American or fighters that are certainly not what they once were.
On the whole the selections they had were solid and credible though we tend to feel that the article failed to really give a fair representation of the fighters from outside of their own broadcasts and when you consider many of their shows are from Europe or North America it explains their bias. Like wise it tended to feel like the article was done by someone who had watched the channel rather than someone who actually watched world wide boxing.
With the issues in the Boxnation article I've decided to do my own "Biggest Punchers" article with 11 fighters.
Gennady Golovkin (29-0, 26) [89.66%]
The one Asian who was represented on the Boxnation article was Kazakhstani Middleweight Gennady Golovkin who has the highest KO % of any active world champion.
Golovkin is really a man who can do anything in the ring though is at his destructive best when he cuts down the ring, forces an opponent to throw then counters with precision and power. It's this power that has made him a star in the US and has helped him become one of the true "must watch" fighters.
Although a highly accomplished amateur Golovkin has become less about "point scoring" in the professional ranks and more about destruction which he has shown in both vicious beat downs and 1-punch KO's. The beat downs, given out to the likes of Gregorz Proksa and Gabriel Rosado, were bludgeoning affairs where every punch took a toll whilst his 1-punch KO's over Lajuan Simon, Nobuhiro Ishida and Matthew Macklin were highlight reel KO's that showed off the explosiveness of the Kazakh.
With 16 straight stoppages, including a number against decent world level opponents, there is little doubting the power of "GGG".
Takashi Uchiyama (21-0-1, 17) [77.27%]
Arguably the hardest punching fighter, pound-for-pound, currently based in the Orient is WBA Super Featherweight champion Takashi Uchiyama who's power has lead to his brilliant nickname of "KO Dynamite".
Uchiyama, at 34 years old, does look to be a man on the slide slightly but with his power no one will be in a rush to mix it up with him and one clean shot to either head or body from the huge punching Watanabe Gym fighter can end a fight at any moment.
Uchiyama burst on to the world scene in 2009 when he stopped Juan Carlos Salgado in 12 rounds and has since shown his power by stopping 6 of his subsequent 8 opponents inside the distance including scoring a highlight real KO over the very capable Jorge Solis and a sickening body shot KO over Jaider Parra.
Of the two recent fights that Uchiyama hasn't scored a stoppage in one was a technical draw with rough Filipino Michael Farenas whilst the other was a decision against Daiki Kaneko, a man we feel is a future world champion. Sadly however there is some questioning of just how long Uchiyama has left at the top though for now it's hard to argue with the power of "KO Dynamite"
Shinsuke Yamanaka (21-0-2, 16) [69.57%]
If Uchiyama is Japan's biggest puncher then it's fair to say that Shinsuke Yamanaka is the second biggest despite his record not actually showing it, in fact Yamanaka's record is one of the most misleading in the sport.
The WBC Bantamweight champion stopped just 2 of his first 8 opponents as he began 6-0-2 (2) though from then on he has stopped 14 of 15 opponents with several stoppages over very tough fighters like Ryosuke Iwasa, Tomas Rojas, Malcolm Tunacao, Alberto Guevara and Stephane Jamoye. Impressively Yamanaka hasn't just been stopping foes fighter after fight but they have pretty much all been dropped at least once.
Known as the "God of Left" Yamanaka really does have thunder bottled in his left hand and he has developed how he uses it excellently to score real beat downs as well as eye catching KO's. There is little doubt that his level of competition is higher than most fighters, worldwide, and the fact he is stopping world class opponents on a regular basis really does show up just how confusing his KO% actually is.
Srisaket Sor Rungvisai (27-3-1, 25) [80.65%]
The only Thai on this list is WBC Super Flyweight champion Srisaket Sor Rungvisai who is a true whirling dervish in the ring. Srisaket's KO rate may be just shy of 81% but, as with Yamanaka, it's a misleading figure with the Thai having stopped 24 of his last 26 foes.
Srisaket of course started his career with an unspectacular 1-3-1 beginning though has risen through the Super Flyweight division by simply destroying opponents with a vicious and never ending assault. It's the not actually raw power which has really helped Srisaket though every punch he lands is hurtful and the cumulative effect of those shots is simply too much for many fighters to take.
In terms of 1-punch power Srisaket is probably lacking though every single shot is nasty, spiteful and hurtful. He's the sort of fighter who my not take your head off with a single shot but will break over the course of a fighter.
Manny Pacquiao (56-5-2, 38) [60.32%]
Filipino puncher Manny Pacquiao was once seen as a phenom in the ring stopping a who's who of top tier fighters from Chatchai Sasakul to Marco Antonio Barrera, from Erik Morales to Ricky Hatton from Oscar De La Hoya to Miguel Cotto. A few short years ago he'd have topped this list based on his scalps alone. Unfortunately however the "Pacman", whilst still hurtful, is no longer the wrecking machine he once was and he hasn't scored a stoppage in his last 8 fights. That has dropped him from 69.09% all the way down to 60.32% despite the drop off in KO's few would argue that Pacquiao is solid puncher.
Part of the drop off in Pacquiao's knockouts has come due to the fact he is facing naturally bigger men, such as Antonio Margarito and Joshua Clottey whilst also facing incredibly tough men such as Timothy Bradley, Juan Manuel Marquez and Brandon Rios. He still hits hard but those men are big and tough guys themselves.
Aged 35 the Filipino star is surely on the back end of his illustrious hall of fame career though it's fair to say the KO's he scored through out his career will serve him well with highlight videos being published across the net.
Naoya Inoue (6-0, 5) [83.33%]
When we talk about super stars the new star in world boxing in Naoya Inoue who, after just 6 fights, is already a world champion and already looks like a scary fighter. The 21 year old has managed to claim Japanese, OPBF and world titles in just 6 fights and a combined 36 rounds.
With an 83.33% KO rate Inoue has one of the highest stoppage rates of any active champion and is showed that power to great effect in his title winning effort which saw him stopping Adrian Hernandez for the WBC Light Flyweight title.
It may be a little early to declare Inoue as one of the hardest punchers in the world but his record speaks for it's self and his nickname of "Monster" really does seem accurate with his physical strength as well as his power. Even the jab of the 21 year old seems spiteful never mind his true power shots, such as the beauty he landed against Ngaoprajan Chuwatana in just his second professional contest.
Ryota Murata (4-0, 4)
Arguably the hardest pure puncher currently plying their trade in the Orient is Ryota Murata. The Middleweight sensation may not yet be fighting at the world level though has been cruising through opponents and improving fight after fight.
On debut he of course stopped the OPBF champion Akio Shibata, a man who is stoppable but is in no means soft. He then followed that up with a very good win over the surprisingly tough Dave Peterson before scoring stoppages over former world title challenger Carlos Nascimento and tough Mexican Jesus Angel Nerio.
Whilst no one would suggest Murata is ready for a world title fight he is beating tough guys by breaking them down with his heavy handed assault to head and body and the way he is racing up towards the world rankings is impressive. He is still a work in progress but his power is certainly there, just as it was in the amateurs where he was sensational.
Kanat Islam (16-0, 13) [81.25%]
Gennady Golovkin, our #1 power puncher, isn't the only Kazakh impressing with his power, another is the US based Kanat Islam.
Although Islam is based in Florida he has been making his name in Latin America with fights in Ecuador and the Dominican Republic and has not only been scoring stoppages but has been rising in to the rankings whilst picking up WBA regional titles.
Of course the biggest issue with Islam is that he's not been stopping well known fighters or quality fighters. In fact his best win to date has come over Humberto Toledo, who lasted less than a minute with the big punching Islam. Incidentally Boxnation's list included Randall Bailey who took 8 rounds to take a DQ win over Toledo which would suggest that Islam does hit incredibly hard.
Ranked #11 by the WBA at Light Middleweight Islam is a man who looks likely to make a mark on the wider boxing world in the next year or so. He will need to continue his winning streak though it's hard not to be impressed by a man who is averaging just 2.75 rounds per fight!
Keita Obara (11-1, 10) [83.33%]
One more Japanese fighter who has serious power is OPBF Light Welterweight champion Keita Obara who has thunderous power which has helped him string together 11 straight wins with 10KO's. Those wins have seen him claiming the Japanese and OPBF titles whilst walking through the likes of Jay Solmiano and So Takenaka.
Obara isn't the most skilled or the hardest working but when he tags someone he does serious harm often rendering a fighter void of their senses with just 1 clean shot. This guy has the sort of power that generates excitement, at least domestically.
The problem with Obara is that we're not certain of how well his power will carry up as he moves through the levels to fringe world class. We're hoping it carries up and that he could become a star on the international scene though we will have to wait in the hope that he fights a world ranked fighter like Czar Amonsot, Patomsuk Pathompothong or Min Wook Kim, all of whom would make for fun to watch bouts and a real test for Obara.
Jonathan Taconing (18-2-1, 15) [71.43%]
Another OPBF champion included in this list is Light Flyweight champion Jonathan Taconing who really has spite in his punches despite fighting in the 108lb division.
Taconing first came to the attention of hardcore fans when he went toe-to-toe with Thailand's tough Kompayak Porpramook and appeared to be getting the better of the bout before a controversial technical decision cost Taconing what should have been the WBC Light Flyweight world title, the title that is now around the waist of Naoya Inoue.
Since the loss to Porpramook fans have been able to see Taconing score 5 wins in a combined 23 rounds, including a very impressive stoppage over Vergilio Silvano to claim the OPBF title.
Taconing isn't a big name but he's a fighter with a genuinely exciting style, an aggressive mentality and the ability to give anyone at 108lbs real trouble. We'd love to see him given a second world title fight and with his style he could well
Rey Megrino (21-20-3, 18) [40.91%]
The true "joker" amongst the hardest Asian punchers is the under-rated Filipino Rey Megrino. Although Megrino boasts a KO rate of less than 41% he is a true banger and what he connects with he hurts. Unfortunately he does have one of the most odd and misleading records due to the start of his career which was certainly less than stellar.
Although Megrino has won less than half of his fights he has shown distinct improvements in recent years and those improvements have seen him learning how to use his natural god given power to it's full effect. Those improvements have seen him stopping 5 of his last 6 opponents including the legendary Pongsaklek Wonjongkam, the once touted Kenji Kubo and the unbeaten Ernesto Saulong. In fact the only fighter to survive the distance with Megrino in the last year was Myung Ho Lee who was dropped even though he saw out the distance.
Megrino's current run has seen him climb into the WBC world rankings with a #9 Flyweight ranking and although the ranking, in theory, makes him an attractive target his power has put opponents off and it's completely understandable as to why.
Boxnation logo courtesy of boxnation.com
Images of Golovkin, Srisaket, Pacquiao, Islam, Taconing and Megrino Boxrec.com
Image of Uchiyama courtesy of watanabegym
Image of Yamanaka courtesy of Teiken
Image of Inoue courtesy of Ohashi Gym
Image of Murata courtesy of boxingnews.jp
Image of Keita Obara courtesy of Keita Obara's facebook
When we have some free time we're hoping to add a series of fun articles to the site. Hopefully these will be enjoyable little short features