Another month is here and we get another chance to dip into the subject of boxers being involved in commercials and adverts. As people familiar with this series will know, this isn't something to take too seriously but is a bit of fun and a chance to see fighters in some interesting roles outside of the ring.
Guts Ishimatsu - Ricoh Printer
A show on to kick off with but one featuring a favourite of this series, former Lightweight world champion Guts Ishimatsu. Ishimatsu was involved numerous adverts, having a long post-boxing career as an actor and talent, and one of his many assignments was Ricoh Printers, featuring in two Ricoh Printer adverts. This one sees Ishimatsu walking in to an office with a before some confused looking colleagues. We're sure the advert makes sense to those able to speak Japanese but to us, it's just amusing to see Ishimatsu, once again, showing brilliant presence on screen and being involved in a humourus role.
Tomomi Takano - Christian & Co
Another regular in this series is female fighter Tomomi Takano, who had the natural aura to draw eyes and attention to anything she was promoting. That's seen here in an advert for Christian and Co. The advert is very modern, very basic and a bit boring if we're being honest, yet it's almost impossible to look away from Takano who really does act as the main factor in an overly artsy commercial. This is very style over substance, and is supposedly the "simple version" of the advert, suggesting there is a more complex version out there, despite us not yet coming across it.
Manny Pacquiao - Anta
Another boxer who has been in numerous commercials over the years is Filipino sensation Manny Pacquiao, who has put his face to pretty much everything and anything. Here is a commercial he filmed for Anta Sports Products entitled "I am a Fighter". The entire video focuses more on Pacquiao and his career than the product he's selling, which is a bit strange. In fact almost the entire advert is based on Pacquiao with Anta barely getting an actual mention in the video. Very odd for the brand awareness if we're being honest.
Gennady Golovkin - GGG Energy Drink
Kazakh boxer Gennady Golovkin is undeniably the greatest professional boxer from Kazakhstan so far. He's also the only one to have an energy drink emblazoned with his his name, or rather his initials. Sadly the advert here is a very weird one being mostly training with the energy drink coming at the very end of the video. We understand the idea behind it, with the energy drink fuelling Golovkin's great training, but it very much feels like a missed opportunity and it would have made more sense to push the product at the start of the video, or during the middle of it, rather than flash it at the end of the advert for a few seconds.
Katsunari Takayama - BODYMAKER
We suspect long term fans of Japanese boxing will remember the "Bodymaker Colosseum", and that was a deal where sports where company Bodymaker bought the naming rights for the Osaka Prefectural Gymansium for a number of years. Bodymaker also had a number of notable athletes promoting their clothing, such as Katsunari Takayama, who featured in a number of commercials for them. They included this very basic one of him sprinting in their clothing as part of one of his work outs. Again a very simple advert, but one where we at least see the brand's logo during the advert as well as at the end. We can at least understand what Bodymaker are here, even if the advert isn't the most artistic one out there.
When we have some free time we're hoping to add a series of fun articles to the site. Hopefully these will be enjoyable little short features