After having had fun in January with our first look at boxer's in commercials we've decided to make it a mini-series. Today we look at 5 more featuring fighters from Japan, the Philippines and Indonesia, including some genuine legends of the sport...and someone who wasn't such a big legend.
Tomomi Takano - Laudarin'
We started the first one of these with a Tomomi Takano advert for a kitchen spray so we though we should show Takano in another advert, this time for a fabric softener...yeah Japan should be ashamed, and so should the guys watching this one multiple times. We'll admit it made us somewhat interested in the product and we found out Takano actually did two adverts for the company, this one and one with her in a dress heading for a night out.
Joichiro Tatsuyoshi - Nissan
As the biggest name in Japanese boxing for much of the 1990's we were surprised to not find a lot of Joichiro Tatsuyoshi adverts. What we did find was an anti-bullying message, after the fighter had been bullied as a child, this short advert for Nissan from 1995 and one other, for a beef product. It really is odd how little marketers seemed to use the charismatic Osaka.
Koichi Wajima - Boxer's Road 2: The Real
One thing we never expected to come across was a Koichi Wajima advert for a video game, especially not in the 00's when Wajima was into his 60's! But here were are with Wajima being featured in an advert for a PSP game "Boxer's Road 2: The Real". The game was a boxing game featuring over 100 professional fighters and 77 gyms. Sadly the game doesn't appear to have made the jump over to the West, but you never maybe Boxer's Road 3 could do so, with the attention the Japanese scene is now getting...we can hope right!
Chris John - Extra Joss
One man who was in a lot of adverts in Indonesia was Chris John, in fact he was in a lot with Manny Pacquiao. Here is John trying to show the effects of Extra Joss. From a quick glance on wikipedia Extra Joss is a health drink, that is typically sold in powder form, and required the addition and was originally aimed at the less economically well off in Indonesia, hence coming as a powder.
Manny Pacquiao - HP Touchpad
We've just mentioned that Chris John did a number of commercials with Manny Pacquiao, and here's one Manny did by himself. In fact the sheer number of commercials Pacquiao did could have filled a number of these articles by himself, and they are incredibly varied ranging from shoe stores to drinks, to sardines to this, for the HP Touchpad. This sees the Filipino legend poking fun at himself a little whilst also showing off the product. Simple but effective.
Indonesian great Chris John (48-1-3, 22) would have been in serious conversation for a top 10 place, had this list been based on what a fighter did from 2000 to 2009. Sadly for John his career had peaked well before start of the decade, though he still managed to do a surprising amount at the very start of the decade. Enough to earn a notable mention.
From the start of the decade John went 5-1-1, with all 7 of his bouts being world title bouts. None of them came against A tier competition, but he did manage to defend his WBA Featherweight title against notable contenders, Fernando David Saucedo, Daud Yordan, Chonlatarn Piriyapinyo and Satoshi Hosono, before losing at the end of 2013 to the excellent Simpiwe Vetyeka.
In the previous decade John had beaten the likes of Derrick Gainer, Juan Manuel Marquez, Hiroyuki Enoki and Rocky Juarez, among others. Whilst he got some favours from the judges at times few could argue with his quality and ability. Unlike most champions he also did his stuff on the road, travelling to Japan, Singapore, the US and Australia. Sadly though by the turn of 2010 he was already 30 and he had the clock ticking down on his career.
Often mis-remembered in the west John was a very talented boxer, and it's a shame that Western promoters couldn't lure him over for bouts against the biggest names of era. He showed a willingness to travel, but it wasn't until 2009 that he fought in North America, twice facing Rocky Juarez in the US. By then John was already on the slide and the slide continued until he lost, in his 52nd pro bout, to Vetyeka.
For a guy to only have 7 fights and earn an honourable mention is impressive, and it's a shame Indonesian boxing still hasn't been able to replace "The Dragon", though there is hope that Indonesia's 5th world champion is out there.
When we have some free time we're hoping to add a series of fun articles to the site. Hopefully these will be enjoyable little short features