We're back again with more commercial's featuring boxers. This time is maybe the most eclectic selection so far, featuring a herbal product, a Wonderboy promoting a banking product, a Monster in his underwear and a legendary along with a monkey. Yes the world is a strange place and commercials are real oddities.
Manny Pacquiao - Tolak Angin
We kick off this months look at commercials featuring Asian boxer's by returning to the face of Asian boxing, Manny Pacquiao. Here Pacquiao is promoting a herbal supplement Tolak Angin. The product is best known for being available in Indonesia, but has spread around the globe and could be purchased in the UK from Amazon at one point. The commercial is a really basic one, but one that sadly left us wondering what on earth the product is...needing us to research it. For an advert appealing to a market who knew what the product was this is great, but those who didn't know would just be confused...as we were.
Rex Tso - Standard Chartered Balance Transfer Loan
From one of the most marketable men in Asian boxing to another, with Hong Kong star Rex Tso advertising Standard Chartered Balance Transfer Loans. Yeah we were completely lost by that idea too. The commercial does little to connect Tso to the product and appears to be more of a training video until the final seconds when we see the product details on the bottom of the screen. Yeah this is just a terrible mess of a commercial. Really bizarre.
Ryota Murata - Under Armour
Japanese star Ryota Murata is another very marketable fighter and someone who has often found himself as a face of products in Japan. One of his most notable contracts has been with sportswear company Under Armour with this being one of the many commercials for the company he has featured in. Give the previous two adverts this month at least we know what he's promoting, which is a huge improvement from the Rex Tso advert. Still it's a bit boring and little more than a training video.
Naoya Inoue - Body Wild Airz
We stay in Japan as we feature Naoya Inoue walking around in his underpants! Yup this one sees the Monster advertising some underwear in what is a short but interesting advert that clearly makes it obvious what he's advertising. An advert making the product clear seems a novel here, but it's good to see Bodywild using one of the faces of Japanese boxing to sell their product, rather than just...featuring him training.
Guts Ishimatsu - ENEOS
One of the few men who always seems to be in humorous and entertaining adverts is the legendary Guts Ishimatsu. He's in another here for ENEOS, who are an oil and energy company. We'll admit we're not totally sure on what the commercial is selling us, though it appears to be some kind of loyalty card, but in reality that hardly matters, seeing the interactions here between Ishimatsu and the Monkey is brilliant. We suspect, although we could be wrong, that part of the advert is a call back to a previous Ishimatsu advert, for Ape Escape, but even if that's not the case this is still a funny advert and much more memorable than other adverts we tend to see.
When we have some free time we're hoping to add a series of fun articles to the site. Hopefully these will be enjoyable little short features