Another month is here and we get another chance to dip into the subject of boxers being involved in commercials and adverts. As people familiar with this series will know, this isn't something to take too seriously but is a bit of fun and a chance to see fighters in some interesting roles outside of the ring.
Guts Ishimatsu - Ricoh Printer
A show on to kick off with but one featuring a favourite of this series, former Lightweight world champion Guts Ishimatsu. Ishimatsu was involved numerous adverts, having a long post-boxing career as an actor and talent, and one of his many assignments was Ricoh Printers, featuring in two Ricoh Printer adverts. This one sees Ishimatsu walking in to an office with a before some confused looking colleagues. We're sure the advert makes sense to those able to speak Japanese but to us, it's just amusing to see Ishimatsu, once again, showing brilliant presence on screen and being involved in a humourus role.
Tomomi Takano - Christian & Co
Another regular in this series is female fighter Tomomi Takano, who had the natural aura to draw eyes and attention to anything she was promoting. That's seen here in an advert for Christian and Co. The advert is very modern, very basic and a bit boring if we're being honest, yet it's almost impossible to look away from Takano who really does act as the main factor in an overly artsy commercial. This is very style over substance, and is supposedly the "simple version" of the advert, suggesting there is a more complex version out there, despite us not yet coming across it.
Manny Pacquiao - Anta
Another boxer who has been in numerous commercials over the years is Filipino sensation Manny Pacquiao, who has put his face to pretty much everything and anything. Here is a commercial he filmed for Anta Sports Products entitled "I am a Fighter". The entire video focuses more on Pacquiao and his career than the product he's selling, which is a bit strange. In fact almost the entire advert is based on Pacquiao with Anta barely getting an actual mention in the video. Very odd for the brand awareness if we're being honest.
Gennady Golovkin - GGG Energy Drink
Kazakh boxer Gennady Golovkin is undeniably the greatest professional boxer from Kazakhstan so far. He's also the only one to have an energy drink emblazoned with his his name, or rather his initials. Sadly the advert here is a very weird one being mostly training with the energy drink coming at the very end of the video. We understand the idea behind it, with the energy drink fuelling Golovkin's great training, but it very much feels like a missed opportunity and it would have made more sense to push the product at the start of the video, or during the middle of it, rather than flash it at the end of the advert for a few seconds.
Katsunari Takayama - BODYMAKER
We suspect long term fans of Japanese boxing will remember the "Bodymaker Colosseum", and that was a deal where sports where company Bodymaker bought the naming rights for the Osaka Prefectural Gymansium for a number of years. Bodymaker also had a number of notable athletes promoting their clothing, such as Katsunari Takayama, who featured in a number of commercials for them. They included this very basic one of him sprinting in their clothing as part of one of his work outs. Again a very simple advert, but one where we at least see the brand's logo during the advert as well as at the end. We can at least understand what Bodymaker are here, even if the advert isn't the most artistic one out there.
After having had fun in January with our first look at boxer's in commercials we've decided to make it a mini-series. Today we look at 5 more featuring fighters from Japan, the Philippines and Indonesia, including some genuine legends of the sport...and someone who wasn't such a big legend.
Tomomi Takano - Laudarin'
We started the first one of these with a Tomomi Takano advert for a kitchen spray so we though we should show Takano in another advert, this time for a fabric softener...yeah Japan should be ashamed, and so should the guys watching this one multiple times. We'll admit it made us somewhat interested in the product and we found out Takano actually did two adverts for the company, this one and one with her in a dress heading for a night out.
Joichiro Tatsuyoshi - Nissan
As the biggest name in Japanese boxing for much of the 1990's we were surprised to not find a lot of Joichiro Tatsuyoshi adverts. What we did find was an anti-bullying message, after the fighter had been bullied as a child, this short advert for Nissan from 1995 and one other, for a beef product. It really is odd how little marketers seemed to use the charismatic Osaka.
Koichi Wajima - Boxer's Road 2: The Real
One thing we never expected to come across was a Koichi Wajima advert for a video game, especially not in the 00's when Wajima was into his 60's! But here were are with Wajima being featured in an advert for a PSP game "Boxer's Road 2: The Real". The game was a boxing game featuring over 100 professional fighters and 77 gyms. Sadly the game doesn't appear to have made the jump over to the West, but you never maybe Boxer's Road 3 could do so, with the attention the Japanese scene is now getting...we can hope right!
Chris John - Extra Joss
One man who was in a lot of adverts in Indonesia was Chris John, in fact he was in a lot with Manny Pacquiao. Here is John trying to show the effects of Extra Joss. From a quick glance on wikipedia Extra Joss is a health drink, that is typically sold in powder form, and required the addition and was originally aimed at the less economically well off in Indonesia, hence coming as a powder.
Manny Pacquiao - HP Touchpad
We've just mentioned that Chris John did a number of commercials with Manny Pacquiao, and here's one Manny did by himself. In fact the sheer number of commercials Pacquiao did could have filled a number of these articles by himself, and they are incredibly varied ranging from shoe stores to drinks, to sardines to this, for the HP Touchpad. This sees the Filipino legend poking fun at himself a little whilst also showing off the product. Simple but effective.
Today we want to take a look at something different to usual. There is, after all, a real lack of actual fights taking place right now and whilst we are chomping at the bit to talk about in ring action there's not a lot of it to talk about. There doesn't appear to be much being announced either and we're sort of sat an impasse until the year kicks off properly.
With that in mind we've decided to look at some out of the ring work some fighters have done in recent years, and look at how some fighters have kept themselves in the minds of fans between fights. Here we look at 5 commercials featuring fighters from Asia. Whilst some of these are for relatively obscure local companies others are for international giants.
Tomomi Takano - Kitchen Punch
Japanese fighter Tomomi Takano is one of the most marketable looking fighters in the history of the sport. Incredibly easy on the eye, with looks that will instantly get peoples attention. She has been in a host of commercials over the years but the one that intrigued us the most was this one for "Kitchen Punch", which...certainly could raise questions in the political correct West about the "women in the kitchen" stereotype. Still it's an amusing advert, features a woman who should have been in far more adverts, and the item they are selling has punch in it's name. Clever from those involved!
Rex Tso - Nike
This 2017 Nike advert features a man who was, at one point, the face of Hong Kong sport. Rex Tso was involved in a lot of adverts, he seemed to be linked to almost every major Hong Kong company from Hauwei to HongKongBroadbandNetwork and even the Hong Kong International airport. Here though we see him being featured in a 2017 advert for Nike.
One odd thing about Tso's adverts is there was quite a few where he knocked down as a boxer, perhaps not helping the star of your advert look good here folks!
Nonito Donaire - McDonald's
One fighter who has always been willing to poke fun at himself has been Nonito Donaire, and he has been in a number of adverts for various products over the years. Here we share an old advert of a much younger looking Donaire helping promote McDonalds in the Philippines...maybe this is how he made the move Featherweight!
Koki Kameda - Snickers
We've all seen some form of the "You're not you when you're hungry" adverts that have done a world of good for Snicker's. What you may not have known is they did something similar in Japan. One of the Japanese adverts featured a Karaoke setting and Koki Kameda. This is one where you don't need to know the language to know exactly what the commercial is doing.
Daisuke Naito - Haseko Corporation
It only makes sense to from a commercial with Koki Kameda that makes complete and utter sense to everyone to a Daisuke Naito advert that has us scratching our heads at what is going on. This commercial features a smiling singing Naito, along with a lot of other people, in an advert that has us wondering whether this was actually a success or not
When we have some free time we're hoping to add a series of fun articles to the site. Hopefully these will be enjoyable little short features