The poster for the fight is one we like. The name of the bout is "L'aube Rouge", or "Red Dawn" and the red plays strongly in the poster. Of course red is also associated with both Russia, where Beterbiev is from originally, and Canada, where Beterbiev is based, as well as danger, which this bout is. It's not the greatest poster ever but it is a clever one.
(Image courtesy of http://www.groupeyvonmichel.ca)