This past week we've not seen much action at all, with only a few small shows scattered around the globe. Of course there's a huge event tonight, and we did see a rather large show in Korea being planned but then cancelled. Sadly though boxing missed a big trick this week, a trick that would have allowed it to use the focus that is being given the sport and spreading it.
With so much focus on the Deontay Wilder Vs Tyson Fury fight, it would have been a great week ton have had several other mid week shows. Fight fans are in Las Vegas anyway, the audience for some small, yet noteworthy bouts, are there. A card on a Thursday or Friday night appealing to British fans, in the US for Fury, would have been ingenious, or a TV card featuring two lower level Heavyweights, both of whom could have been sold as viable future challengers for the winner of tonight's fight.
Given all the outlets boxing currently has, especially in the US, it feels like it's one of, if not the, worst marketed sport out there. When other sports have a major event they pack the calendar around it, in boxing no ones seems to think about the bigger picture. In fact no one seems to look outside of their own little bubble.
I know some of our readers are wrestling fans, and they'll know all about Wrestlemania week. Not only do we see the WWE put on their biggest show, but they also put on an NXT event, a Hall of Fame event, and other fan events, along with smaller promotions hosting shows around the same week. The "sport" of professional wrestling embraces the fans by giving them a lot of options before the main show on a Sunday evening.
Boxing could have done something similar.
We could, and maybe should, have had some kind of small show on Thursday night in, or around, Las Vegas, and something on Friday night.
The silly thing here is that it could have been the same promotional teams behind Wilder and Fury, trying to hype tonight 's show to any undecided viewers further, or it could have been a rival promoter jumping on the coattails of the event. Both could have made use of the focus boxing is getting, both could have used the event to help put some wind in the sails of a show.
Instead all we got was a small card in Florida, featuring a pair of fringe world class little guys, with Jonathan "Bomba" Goonzalez beating Sual Juarez.
Now sure, the argument is that the event wouldn't have gotten much press attention, going up against such a big show. That argument however falls on it's face given the lack of press attention boxing gets in general. It would have been a chance for the promoter to literally have fans coming to them, being in the area on a Friday, or Thursday, and getting the chance to see a few fights before the big one on Saturday.
We've seen Golden Boy Promotions doing it in the past before a Canelo fight and we used to see it before a Mayweather fight. This was an event where it would have worked, but was very much a missed opportunity.
Boxing in 2020 is set for an interesting year, with the Olympics and fighters turning professional before the games, as well as the whole ESPN Vs DAZN Vs PBC wars, but if the sport keeps missing opportunities like this we do need to really wonder what promoters are thinking...then again maybe no youtube stars were free this week...
This is just an opinion, maaaan! It's easy to share our opinions, and that's what you'll find here, some random opinion pieces