In 2012 we were hearing all about a ginger haired Mexican kid called Saul "Canelo" Alvarez. The youngster was anointed the future of boxing despite having beaten very few "relevant" opponents. In fact by the end of 2012 Canelo's best wins were over a 40 year old Shane Mosley and a massively under-sized Josesito Lopez and although he held the WBC Light Middleweight title he was very much unproven.
Another man we were hearing all about in 2012 was Adrien "The Problem" Broner. Broner, like Canelo, was dubbed the future of boxing, a star with too much talent and charisma to fail. Unfortunately for Broner he too lacked relevant wins despite winning both the WBO Super Featherweight and WBC Lightweight titles. If we considered his most important wins were over Gavin Rees and a controversial decision over Daniel Ponce De Leon he was hardly a proven quality.
Both Broner and Alvarez were viewed as superstars in the making. The next men to become pay per view stars. Both however were beaten in 2013 and say their stock dropping. For Alvarez his loss, which came to Floyd Mayweather, wasn't that damaging, he was the under-dog and lost to arguably the best pure boxer on the planet. For Broner however things were different, he out punched and out boxed by Marcos Maidana, a limited but fearless Argentinian puncher. The losses may have been hugely different but both bubbles were burst, neither man seems to have the same vigor about them or excitement surrounding their upcoming bouts that they did for recent contests.
In 2013 we saw fighters like Deontay Wilder, Mikey Garcia, Bryant Jennings and Keith Thurman all given the same hype and support that Canelo and Broner had been having the previous year. All are being spoken about as dominant stars of the future with many viewing Garcia and Thurman as future pound-for-pound champions whilst others have referred to both Wilder and Jennings as future Heavyweight champions.
I'll start with Deontay Wilder, an Olympic bronze medal winner who has been a professional since 2008 and run up a perfect record of 30-0 (30). Like Broner and Alvarez, the number of worth while wins on his record are minimal, in fact for a man universally ranked in the top 15 Wilder's opponents have been awful. The WBC, WBO and WBA all have Wilder in the top 5 of their rankings yet his biggest win is over the shadow of Sultan Ibragimov, hardly a win that deserves a top 15 ranking, never mind a top 5 ranking. Wilder's power is clearly impressive, though from the level of opponents he's not proven himself any more than Ali Raymi (who is 20-0, 20) and if anything he's left a lot of fans very worries about his chin which is certain a big worry.
Whilst Wilder is completely unproven for a 30 fight "veteran" it's fair to say that Bryant Jennings, also a Heavyweight, is actually pretty proven. Jennings, who sports a perfect 18-0 (10) record has only been a professional since 2010 and to be fair to him he has been more impressive than most other Heavyweights. Unfortunately for Jennings he doesn't do a lot that stands out like a "future" world Heavyweight champion. He doesn't have concussive power, he doesn't have a real killer instinct and he doesn't have a big amateur background. He can box much better than Wilder but there is something very much "mediocre" about him and when compared to the likes of Bulgaria's Kubrat Pulev there is little that makes me think Jennings is a future champion, just the next over-hyped American Heavyweight.
For Keith Thurman things do, for the immediate future, look pretty good. The unbeaten Welterweight, who sports a solid 22-0-0-1 (20) record, is a man who is being viewed in the same as Broner was. He's more talented and much more personable than Broner though like Broner he appears to be better with his mouth than he does in the ring. Thurman's best wins, which are decent, have come against the likes of Jesus Soto Karass, Diego Gabriel Chaves and Jan Zaveck who are fringe top 10 fighters in the division. If you were to listen to the American media however you'd think you were hearing about a man who had taken out a series of world champions in their prime, something that hasn't happened and is unlikely to happen.
Following his failure to make weight Garcia made the move to Super Featherweight, a division that for me sees Takashi Miura and Takashi Uchiyama sitting clearly as the #1 and #2 fighters. Garcia didn't aim to take a title from one of those two but instead WBO champion Roman "Rocky" Martinez, a man whose nickname summed up his reign. Martinez had controversially beaten Miguel Beltran Jr for the title, some how held on to it with a very fortunate draw against Juan Carlos Burgos and was lucky again against Diego Magdaleno. Garcia picked the easiest title, as did Broner, and just like Broner Garcia is looking at moving up another weight.
Garcia hasn't just been speaking about moving up to Lightweight, for a mooted bout with Yuriorkis Gamboa, but of moving all the way up to Light Welterweight if not Welterweight to fight Manny Pacquiao. Garcia, whose best wins have come against the likes of Salido and Burgos, is being viewed as potentially a future pound-for-pound #1 but after 34 fights, spread over 7 and a half years he's not shown anything that makes me think he'll ever be a top 10 pound-for-pound fighter, merely a well managed one. He's skillful and powerful but there is a lot of issues with him and even more if he insists on climbing through the weights as quickly as he seems to be wanting to do.
The American media may, right now, considering Wilder, Jennings, Thurman and Garcia as their darlings, though trust me they will ditch them as quickly as the dumped Broner when they lose. Whilst they could be well managed for the next few years they were become the fighters that Ring, HBO, Showtime and ESPN want them to become. They will never be the next great star of boxing and they will never become the next Mayweather or the next Pacquiao.
Personally I have Wilder down as the next Seth Mitchell, a chinny but powerful and raw Heavyweight, Jennings is the next Malik Scott, a talented but unspectacular fighter, Thurman is the next Andre Berto, an explosive and fun to watch but criminally over-rated Welterweight and Garcia really is the next Broner though much more humble than "The Problem".
I may be wrong, but the evidence is that the US media are so desperate to find their next superstar that they are trying to create a star rather than letting one emerge. In boxing, stars create themselves and aren't created just by the media.