On Friday, after weeks of chatter and rumour, we finally saw the announcement of the all-English Heavyweight clash between Daniel Dubois (14-0, 13) and Joe Joyce (10-0, 9). An excellent match up, I'm sure we can all agree. But the bout came with a nasty caveat for those in the UK wanting to watch it. It would be on PPV.
For fans in the US, UK, Australia and Poland PPV is part and parcel of watching boxing. At least watching the big bouts. The problem that in the UK, at least, PPV is no longer used for big bouts. It's no longer used for events that are to be viewed as special occasions, super fights, monster fights. Instead they are being used for what are essentially British level, or European level fights. Even competitive and good fights at British level.
The more annoying issue isn't necessarily that PPV is being used, it's how it's being used.
Dubois Vs Joyce should be used as a platform. The bout should be shown to as many people as possible, not just the dedicated hardcore fan based, and allow the winner to vault themselves into the public view. Unfortunately neither man has any personality, neither man is going to talk themselves into a payday, or get fans behind them on the back of their charisma, or rather lack of. They need their in ring performances to speak for them and a big win against a fellow unbeaten Brit in could be the leaping off pad that could capture the attention of the public. At least it could if it wasn't hidden behind a paywall, like it will be.
Of course this isn't the first time an all-British fight has been the selling point of a PPV. We've had things like Anthony Joshua vs Dillian Whyte on PPV in 2015, and whilst both have had successful careers, we can't but feel it was a case of both men fighting on PPV too early. This might seem stupid, given how both men have been since, but it's seems to have made Whyte feel entitled to be paid PPV money, causing issues in making bouts, and would almost certainly have been high profile to have been on Sky Sports.
So what the fuck has all this got to do with Asian boxing?
We mentioned a number of countries have PPV, whilst the Philippines has used it at times that seems to have vanished in recent years. Japan essentially doesn't have it, only a single show in the last 2 years has been on PPV, Thailand doesn't have it, China doesn't have it, Russia doesn't have it. The top domestic fighters, who face off, do so without the need for PPV. The recently ordered showdown between Kazuto Ioka and Kosei Tanaka, when it takes place, will be a world title fight and even that won't be on PPV, instead being on free to air TV.
Yes the cultures between the countries are massively different, but one of those countries is able to draw multi-million viewing figures. BT Sport, in the UK has fewer subscribers than tune in to a typical Japanese world title fight. Only a fraction of those BT numbers will watch on Box Office.
Rather than growing the profile of the two men, putting the bout on BT Sport and letting the fans tune in to a high anticipated all English clash, the decision has been to put the fight in front of the smallest possible viewing audience. This will put the loser of the bout in an awful position, losing in front of a small audience, with a "1" in the L column of their record, and given their lack of personality, could essentially destroy their longer term potential and ability to bounce back. The winner will also expect PPV type money going forward, and unfortunately that means will end up struggling to see them again on BT Sport...at least until they lose.
Both Joyce and Dubois have the potential to mix it at world level. And credit to them for facing off here. It's a shame the profile of the bout will be so small, as the ugly face of PPV is showing it's self again here.
PPV should be used sparingly, it should be used for super events, and not just when the promoter and broadcaster feel the need to fleece the fans. It's been this behaviour that has damaged the fanbase of the sport and continues to cause resentment between factions of fans.
On the subject of fans, can we just end this by asking you all to get on the same page on one thing and hold all promoters accountable for their bullshit? Stop the inconsistency and favouritsm to your preferred promoter and hold them all to the same levels please! Be it Frank Warren, Eddie Hearn, Bob Arum, Golden Boy or anyone else hold them responsible for their shows, their match ups, their promotional strategies. It would help the sport improve if we could all get on the same page there!
This is just an opinion, maaaan! It's easy to share our opinions, and that's what you'll find here, some random opinion pieces