Another month is upon us and another chance to look at some of the wonderful, wacky and weird adverts featuring Asian boxers! Today we look at an advert for insoles, a drink, some hair care products and some cosmetics. Once again we see that boxers can turn up in a very diverse set of commercials.
Guts Ishimatsu - Morito insoles
We kick off with a truly bizarre one featuring one of this series' favourites Gut Ishimatsu. The commercial sees Ishimatsu and a man in a bear suit, yeah we're lost already, promoting some insoles from a company called Morito. The advert, from 1986, seems weird to say the least, but it didn't cripple the company who are still around to this day and you can actually order various Morito insoles around the globe now. Still very odd advert and one that leaves us more and more confused as to what Guts' agent was doing in the mid 1980's!
Tomomi Takano - Suuuuper Wooooman
One of the few female boxers who has managed to maintain a strong base in advertising is model come boxer Tomomi Takano. Whilst Takano might not be a world class boxer she has sensational looks which has made her very marketable. Here she is in an advert for the drink Suuuuper Wooooman. The advert is a simple one, with mostly Takano doing some training, but the product does get spoken about and seen being drank which at least helps a lot more than some other adverts we've included. Still not a great commercial but better than many featuring fighters.
Shinji Takehara - Kamatori Housing Co.
In a rather sweet commercial for Kamatori we see former WBA Middleweight champion Shinji Takehara not just running through a neighbourhood but also, seemingly, speaking at a school. The sense of togetherness and being part of something bigger works well here and those in charge of the advert have used Takehara's ability to just be a decent person really well. Maybe not the most amazing or best of adverts but it's nice to see a boxer used in an advert that just has a strong sense of sweetness like this one.
Manny Pacquiao - Head and Shoulders
In 2010 Head and Shoulders did a commercial with Manny Pacquiao where, as we often see with Pacquiao commercials, they essentially inserted him into a role that anyone could have taken, in an effort to just have the brand associated with him. The advert lacks the charm that some other Pacquiao commercial's have and it misses the mark, but given the amount of commercial's Pacquiao was in there was always going to be some stinkers. This is one of the worst, and really does feel like Pacquiao was shoe-horned in to appeal to the Filipino market.
Yuko Kuroki - Amin Cosmetics
Last month we included Yuko Kuroki's confusing commercial for Autobacs, which really left us scratching out heads. With that in mind we felt it fair to include a much better one with Kuroki this time around. Here is her advert for Amin Cosmetics. It's a much smarter advert than the autobacs on, giving a lot of different images, and proving that being pretty doesn't mean you can't be a boxer, and being a boxing shouldn't prevent you from caring about how you look. This makes a lot more sense than the Autobacs one.
When we have some free time we're hoping to add a series of fun articles to the site. Hopefully these will be enjoyable little short features