We're in the middle of another month and once again it's time to look at some commercials featuring boxers from Asia!
Rex Tso - "Heavy Hammer Grilled Iron Plate"
Hong Kong fighter Rex Tso was, at one point, among the the nation's biggest sports stars and the marketing departments of various companies knew it. As a result Tso featured in a number of adverts, one of which was this one, which we believe was for Cafe De Coral Hong Kong and their "Heavy Hammer Grilled Iron Plate", which appears to be a glorified mixed grill. According to the company the product features steak, pork, seafood sticks, sausages and soup. Not the best advert or the most interesting, but still at least it's advertising a good looking product!
Daigo Higa - "JTA"
Another rather notable name modern day name featured in a recent commercial was Daigo Higa, who stared in an advert for JTA Corporate. The advert is a very simple one focusing more on Higa than the actual company the adverts trying to promote. Supposed the advert is for Japan Transocean Air and Japan Airlines but in the end the company only really gets mentioned at the very end of the commercial. It's nice to see Higa looking happy but as a promotional video. Yeah this ain't good.
Bernabe Concepcion - "Johnson and Johnson"
It's fair to say that Bernabe Concepcion isn't the most well known fighter out there, but it's still interesting to note that he was in this very peculiar advert for Johnson and Johnson. We're not sure if Concepcion was more famous in the Philippines than we were lead to presume but it's clear they have actively selected the fighter. As for the advert it's self, it's a sweet caring one, and appeals to those who see Johnson and Johnson as a key brand of families. Odd, sure. Still a notable advert and something that we suspect few have seen.
Guts Ishimatsu - "Asahi Shinbun Digital"
There are very few fighters in as many commercials as Guts Ishimatsu. Part of that is the remarkable career change that Guts has made, going from world class boxer to professional actor. With that in mind he's in a lot of adverts, and they are pretty wide ranging in terms of products that he's affiliated with. One such advert is for the digital edition of the Asahi Shinbun. Essentially this is an advert for the online version of a Japanese newspaper...with Guts' natural charm shining through throughout.
Chris John - "Kuku Bima Ener-G!"
To end this we go to Indonesia for an energy drink advert featuring Indonesian boxing great Chris John alongside spiritual guardian Mbah Marijan. The advert was filmed close to Mount Merapi, which sadly erupted in 2010 killing Marijan. The advert seems to show John running from the volcano with thanks to the energy drunk, which shows off the various flavours of the drink. For those curios the Kuku Bima energy drinks come as powder, which needs dissolving in water.
When we have some free time we're hoping to add a series of fun articles to the site. Hopefully these will be enjoyable little short features