Another month is here and we get another chance to look at some commercials featuring boxers from Asia. This time around we have two adverts featuring Filipino fighters, 3 with Japanese fighters, two of our series regulars are on show again we really do look at some very different products!
Nonito Donaire - Summit Water
Whilst it appears we include a Manny Pacquaio commercial in every one of these he's not the only marketable Filipino from recent years and here's another top Filipino in advert, as we look at a commercial for Summit water featuring Nonito Donaire. The advert is a simple one, but features both the fighter, and water and sells the product. A pretty basic but one that actually makes sense! That's a real rarity in this series!
Guts Ishimatsu - Social Insurance Agency
A regular to this series is Guts Ishimatsu who, lets be honest, made a career out of these TV spots after his in ring career ended. Here is a very odd one for what we believe is a 1987 commercial for the Social Insurance Agency in Japan. British fans from the 1970's and 1980's might remember Mr Benn and it appears that Guts may have been looking to do a live action Mr Benn trying on clothing related to different jobs. It's a silly advert but as with many that Guts was in it's more memorable than it has any right to be.
Koki and Tomoki Kameda - "I want to Hug You"
A bit of an oddity here as two of the Kameda brothers, Koki and Tomoki, team up to help promote a musical single from Arashi Moritomo. The single, for whatever reason, had a 15 second commercial released in 2010 featuring the two brothers listening to the song. We're really not sure whether there was any need at all for the fighters to be featured here, but it does make it an oddity. We're really not sure if this helped the success of the song or not, but it did reach #13 in the Oricon charts.
Miyo Yoshida - Areti
In 2019 the then WBO female Super Flyweight champion Miyo Yoshida recorded several adverts for cosmetics company Areti, along with model GIMICO. One of them was dubbed the "Mama, Daughter, beautiful" advert. This advert focuses on Yoshida and Gimico using certain products to. It's perhaps not the most amazing advert, but it does seem like Yoshida is a natural on camera as is Yoshida's young daughter who makes a cameo in the final seconds. The advert shows off a range of products and is a simple but effective one.
Manny Pacquiao - Vitwater
We started this months commercials with an advert featuring a Filipino fighter promoting a brand of bottled of water, and we'll end it with one as well as we focus on Filipino icon Manny Pacquiao and his iconic Vitwater advert. Affectionately known as the "You know?" advert. The advert is a water advert, but is a silly one with the over-use of the phrase "You know" giving the whole thing a rather humour touch. For a bottled water advert this is actually a really good one and one that will stick in the mind a bit more than most....you know.
When we have some free time we're hoping to add a series of fun articles to the site. Hopefully these will be enjoyable little short features