Earlier today we learned that Chinese boxing star Zou Shiming (4-0, 1) isn't just making a name for himself in the ring but also out of it courtesy of a small but notable cameo appearance in movie smash hit "Transformers 4: Age of Extinction".
We won't ruin Shiming's role in the film but we will say that he kicks ass out of the ring.
The appearance is unlikely to be noticed by those who aren't boxing fans but when the movie hits screens in Beijing it's fair to say Shiming's profile will boost the attention the film gets, and lets admit it the film is already very high profile.
The Chinese fighter, who is currently preparing for his 5th professional contest, against Luis De La Rosa on July 19th, may not appeal to every boxing fan out there but it's hard to deny that he is one of the keys to cracking the potentially lucrative and massive Chinese market. Whether you like Shiming or not it's hard to argue with his appeal in China and if he can be a success in the professional ranks we may find more and more top Chinese amateurs turning professional and more people being bitten by the boxing bug in the most populated country on earth.
With the film set to be one of the biggest of 2014 this is a brilliant coup by Shiming and his team who need applauding for making the most of the opportunity they got here.
(Image from Transformers 4)
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